Partner management is an important task of a successful company in the indirect distribution of software and telecommunications solutions. It is about successfully building up a network of sales partners and maintaining it in the long term. The challenges in partner management are to find, qualify and motivate the right partners, to coordinate and monitor common goals and activities, to measure and promote partner performance, and to strengthen cooperation through communication, training and support. Effective partner management can lead to increased outreach, customer satisfaction and revenue growth.